Search for dissertations about: "brand satisfaction"
Showing result 1 - 5 of 6 swedish dissertations containing the words brand satisfaction.
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1. Internal brand management in South African contact centers
Abstract : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. READ MORE
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2. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction
Abstract : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. READ MORE
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3. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing
Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE
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4. Essays in constitutional economics
Abstract : Essays in Constitutional Economics uses the theoretical tools developed in public choice and constitutional economics to analyze how institutions of various sorts influence the individual choice calculus. Institutions are seen as formal and informal rules that can be evaluated and, although oftentimes durable, reformed. READ MORE
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5. Performance in Franchise Systems : The Franchisee Perspective
Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE