Search for dissertations about: "brand social power"

Showing result 1 - 5 of 11 swedish dissertations containing the words brand social power.

2. 1. Fossil Capital : The Rise of Steam-Power in the British Cotton Industry, c. 1825-1848, and the Roots of Global Warming

   Author : Andreas Malm; Humanekologi; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fossil economy; steam-power; water-power; cotton industry; Britain; capital accumulation; global warming;

   Abstract : The more we know about the catastrophic implications of climate change, the more fossil fuels are burnt in the world. How did we get caught up in this mess? This thesis returns to a crucial moment in the emergence of the fossil economy: the rise of steam-power. READ MORE

4. 2. Tracing the drivers of B2B brand strength and value

   Author : Niklas Bondesson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

5. 3. Purchasing Power and Purchasing Strategies - Insights From the Humanitarian Sector

   Author : Ala Pazirandeh; Teknisk logistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Humanitarian logistics; Purchainsg; Resource dependency theory; Buyer-supplier power;

   Abstract : In this dissertation, we discuss how buyers practice purchasing strategies in an asymmetric power situation favoring suppliers, and how their purchasing strategies practiced impact their purchasing power and buyer-supplier relationships. Organizations enter exchange relationships to access required resources not produced internally, and are exposed to uncertainty from not being able to fully control or predict flow of resources. READ MORE

6. 4. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation

   Author : Karin Fast; André Jansson; Michael Karlsson; Jonathan Gray; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

   Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE

7. 5. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry

   Author : Atle Hauge; Anders Malmberg; Dominic Power; Louise Crewe; Uppsala universitet; []
   Keywords : Social and economic geography; fashion industry; economic geography; branding; industrial system; symbolic value; cool; Kulturgeografi;

   Abstract : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. READ MORE