Search for dissertations about: "brand strength"

Showing result 1 - 5 of 17 swedish dissertations containing the words brand strength.

  2. 1. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  4. 2. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

    Author : Mikael Andéhn; Fredrik Nordin; Per-Olof Berg; Mats E. Nilsson; Leif E. Hem; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

    Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE

  5. 3. Shrinkage and Related Properties of Alkali-Activated Binders Based on High MgO Blast Furnace Slag

    Author : Abeer Humad; Andrzej Cwirzen; John L. Provis; Karin Habermehl-Cwirzen; Andrzej Garbacz; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Alkali-activated slag; alkali-activated materials; high-MgO blast furnace slag; shrinkage; creep; carbonation; strength; heat curing; Byggmaterial; Building Materials;

    Abstract : Concrete is the second most used material in the world just after water. A drawback is that it is mostly based on Portland cement, which has an extremely high carbon footprint reaching a staggering 900 kg/tonne. The carbon dioxide emissions related to the production of the Portland cement accounts for nearly 8 % of the global total. READ MORE

  6. 4. Flexural Buckling of High-Strength Steel Columns

    Author : Gabriel Sabau; Ove Lagerqvist; Torsten Höglund; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Stålbyggnad; Steel Structures;

    Abstract : The European standards dealing with design rules and recommendations for steel structures have been under revision in the past years due to the increased use of high-strength steels. High-strength steels popularity increased at a steady pace in the last decades since they allow for more light-weighted solutions than conventional steels. READ MORE

  7. 5. Resistance of cold-formed high strength steel sections : Effect of cold-formed angle

    Author : Anh Tuan Tran; Lars Bernspång; Ove Lagerqvist; Torsten Höglund; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Stålbyggnad; Steel Structures;

    Abstract : Cold-formed steel members are increasingly used in industrial and civil construction. Their use allows optimised member cross sections and shapes, thereby reducing the amount of steel used as well as the weight of the structures and, consequently, reducing harmful effects on the environment. READ MORE