Search for dissertations about: "brand study"
Showing result 16 - 20 of 123 swedish dissertations containing the words brand study.
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16. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry
Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE
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17. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)
Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE
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18. Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian women’s club football
Abstract : Women’s football has developed significantly throughout recent years. Not only in regards to the increased amount of participants or on-field achievements, but furthermore in regards to recognition, professionalism and organisation. READ MORE
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19. Through the Mirror : Perspectives of Brand Heritage
Abstract : The role of brands in contemporary society has in a fundamental way shifted the earlier balance of power in terms of consumers’ identity, in a sense creating a society where we are what we consume. This change has not only created enormous values centered around everyday brands, but also made brands into cultural objects interacting in a space earlier exclusive to such high-brow areas such as religion, science and the fine arts. READ MORE
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20. Through the Looking Glass : An Identity-Based View of Place Branding
Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE