Search for dissertations about: "brand study"
Showing result 21 - 25 of 123 swedish dissertations containing the words brand study.
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21. I-girder Composite Bridges with Lateral Bracing : Improved load distribution
Abstract : This thesis deals with the subject of lateral bracing between the bottom flanges of I-girder composite bridges. The focus is on the impact of adding lateral bracing on existing bridges, as well as on new bridges. READ MORE
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22. Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Abstract : This thesis challenges the prevailing firm-consumer/customer-centric and dyadic perspective that prevails within the brand equity literature, which is based on a linear, straightforward stimulus-response approach to the creation of brand value. Leaning on the literature on interorganisational relationships, stakeholder theory, market emergence/market driving, and firm internationalisation, which stresses the interdependency of diverse external stakeholders and the firm, this study develops a broader, multi-stakeholder perspective. READ MORE
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23. Between square and circle : A study on the behaviour of polygonal steel profiles under compression
Abstract : The present study explores the structural properties of regular convex polygonal cross section (RCPS). Such profiles are commonly used to construct masts and towers, e.g. transmission towers, light poles etc. READ MORE
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24. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE
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25. Harmonising value in a car’s interior using sensory marketing as a lens
Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE