Search for dissertations about: "branding image"
Showing result 1 - 5 of 26 swedish dissertations containing the words branding image.
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1. Through the Looking Glass : An Identity-Based View of Place Branding
Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE
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2. Geographies of Place Branding : Researching through small and medium sized cities
Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE
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3. Imagineering Place : The Branding of Five Chinese Mega-Cities
Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE
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4. Transmedia experiences in the Magic Kingdom theme park : Branding, space, and (un)sustainability at Disney
Abstract : Beyond being just a medium that supports other media, the contemporary theme park is a complex space that brings together material and symbolic features of different user-producer relationships. Although robust, the theme park is scarcely investigated, especially as an autonomous and potentially adaptable media for the maintenance of transmedia dynamics. READ MORE
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5. The Political Dimension of Place Branding
Abstract : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. READ MORE