Search for dissertations about: "brands"

Showing result 11 - 15 of 99 swedish dissertations containing the word brands.

  2. 11. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

    Author : Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

    Abstract : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. READ MORE

  4. 12. Beyond private label : the strategic view on distributor own brands

    Author : Per Håkansson; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : During the past two decades something fundamental has happened to the relationship between manufacturers and distributor organisations in many European countries. Within a number of product markets, distributors have launched their own products, forcing manufacturing companies to compete with shelf space owners in addition to the "traditional" competition with other manufacturers. READ MORE

  5. 13. 'Dior without Dior' : Tradition and Succession in a Paris Couture House, 1957-2015

    Author : Sara Skillen; Andrea Kollnitz; Caroline Evans; Christopher Breward; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Christian Dior; Paris Fashion; Fashion Designer; Couturier; French Haute Couture; Luxury brands; Savoir-Faire; Couture; Tradition; Succession; Royalty; Heritage; Myth; Codes; Legitimation; Symbolic Production; Legacy; modevetenskap; Fashion Studies;

    Abstract : This study explores how the French luxury fashion house, Dior has mobilised its power over a 70 year period through the constructed persona of the designer, who functions as a figurehead, together with the brand’s heritage. It investigates how the house of Dior reinvented itself after the death of its founder in 1957 through the charismatic succession of a series of designers; Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and finishes in 2015 with the departure of Raf Simons. READ MORE

  6. 14. The Limits of the New Public Diplomacy : Strategic communication and evaluation at the U.S. State Department, Foreign & Commonwealth Office, British Council, Swedish Foreign Ministry and Swedish Institute

    Author : James Pamment; Kari Anden-Papadopoulos; Christian Christensen; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public Diplomacy; Strategic Communication; International Political Communication; Evaluation; Influence; Soft Power; Nation Brands; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; Communication Studies; Media and Communication Studies;

    Abstract : The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. READ MORE

  7. 15. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

    Author : Ulf Aagerup; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : .... READ MORE