Search for dissertations about: "brands"
Showing result 16 - 20 of 99 swedish dissertations containing the word brands.
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16. Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian women’s club football
Abstract : Women’s football has developed significantly throughout recent years. Not only in regards to the increased amount of participants or on-field achievements, but furthermore in regards to recognition, professionalism and organisation. READ MORE
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17. Sustainable Supply Chain Management in Food Retailing : Insights into corporate practice of managing supplier relationships
Abstract : Addressing sustainability concerns in supply chain operations can be a matter of long-term business survival for food retailers. However, regardless of whether it is perceived as a risk or market opportunity, acting across the value chain to address unsustainable production and consumption practices has been a constant challenge. READ MORE
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18. Brand choice in goal-derived categories : what are the determinants?
Abstract : The common view of brand choice in consumer marketing is that brands compete against each other within a specified product category. For example, different coffee brands are compared and evaluated by consumers and the most preferred brand is selected. READ MORE
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19. Challenging consistency : effects of brand-incongruent communications
Abstract : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. READ MORE
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20. Through the Mirror : Perspectives of Brand Heritage
Abstract : The role of brands in contemporary society has in a fundamental way shifted the earlier balance of power in terms of consumers’ identity, in a sense creating a society where we are what we consume. This change has not only created enormous values centered around everyday brands, but also made brands into cultural objects interacting in a space earlier exclusive to such high-brow areas such as religion, science and the fine arts. READ MORE