Search for dissertations about: "bricks-and-mortar"
Found 3 swedish dissertations containing the word bricks-and-mortar.
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1. The integration of e-business into mature and established companies : a business model approach
Abstract : The purpose ofthis dissertation is to explore and analyse the implications of the integration of e-business into mature and established companies and how e-business can contribute to business development. Changes in general and e-business in particular have the potential to penetrate different areas of a company and thus we ought to analyse how e-business is integrated into the entire company (both strategically and operationally) if we aim to understand how this happens. READ MORE
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2. How technology is evolving in-store shopping behaviors: Evidence from the field
Abstract : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. READ MORE
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3. Closing the loop : The use of post occupancy evaluations in real-estate management
Abstract : The real-estate sector has traditionally been thinking in terms of “bricks and mortar” focusing more on the buildings than on the tenants. A change of approach has, however, been detected since the mid 1990s. The tenant is now more in focus. READ MORE