Search for dissertations about: "building brand"
Showing result 1 - 5 of 47 swedish dissertations containing the words building brand.
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1. Brand building in the business-to-business context : The brand equity perspective
Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE
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2. Online brand relationship building : Asia pacific perspectives
Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE
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3. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
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4. Internal corporate brand building : case studies of three Swedish service firms
Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE
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5. Low Portland cement content concretes at freezing and subfreezing temperatures
Abstract : Concrete is the most used building material. With the increasing growth of industries and urbanization globally; the demand for concrete is increasing significantly. Ordinary Portland Cement (PC) is the binder used to produce typical concrete. Unfortunately, for every ton of manufactured cement about 0. READ MORE