Search for dissertations about: "business administration 2010"

Showing result 1 - 5 of 64 swedish dissertations containing the words business administration 2010.

  1. 1. Language as a Leading Light to Business Cultural Insight A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Kjell Ljungbo; Stockholms universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  2. 2. Unpackaging IT Governance A study of Chief Information Officers in Large, Swedish Organizations

    University dissertation from Göteborg : BAS

    Author : Johan Magnusson; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; IT Governance; Translation; Unpackaging; Chief Information Officer; Legitimacy; Institutional Theory; Marginal Man; Professionalization;

    Abstract : Information Technology (IT) has during the last decades become a central tenet in the infrastructure for value-creation. To manage and successfully ensure the efficiency and effectiveness of IT as a corporate resource, organizations have turned to what is referred to as “IT Governance”. READ MORE

  3. 3. Challenges in Delivering Services: : The Front-Line Hospitality and Tourism Employee Perspective

    University dissertation from Göteborg : Intellecta Infolog

    Author : Christine Lundberg; Mittuniversitetet.; Högskolan i Borås.; Göteborgs universitet.; Gothenburg University.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Front-line workers; tourism; hospitality; service encounter; critical incident techniques; work motivation and satisfaction; frontline personnel;

    Abstract : Significant challenges are faced by front-line hospitality and tourism employees interacting with customers on a daily basis. These challenges and the ways they are dealt with form the focus of this thesis. As they interact, a range of incidents may arise from highly satisfactory encounters to service failures. READ MORE

  4. 4. Tracing the drivers of B2B brand strength and value

    University dissertation from Lund Business Press

    Author : Niklas Bondesson; Lunds universitet.; Lund University.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : Popular Abstract in Swedish By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  5. 5. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Anita Radón; Stockholms universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; företagsekonomi; Business Administration; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.;

    Abstract : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. READ MORE