Search for dissertations about: "business administration 2010"
Showing result 11 - 15 of 70 swedish dissertations containing the words business administration 2010.
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11. Leading IT-Enabled Change Inside Ericsson : A Transformation Into a Global Network of Shared Service Centres
Abstract : The purpose of this thesis is to explore—from a managerial perspective—how IT-enabled change is designed, led, and sustained from-within an organisation. This is an issue of central concern because there is a considerable lack of research that directly incorporates IT in management and organisational change studies. READ MORE
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12. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors
Abstract : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. READ MORE
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13. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Abstract : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. READ MORE
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14. The Influence of Learning on Naturalization of New Practices -The Case of Robust Design in Product Development
Abstract : The Influence of Learning on Naturalization of New Practices– the Case of Robust Design in Product DevelopmentAzadeh Fazl MashhadiDepartment of Technology Management and EconomicsDivision of Quality SciencesChalmers University of TechnologyABSTRACTCustomers appreciate a robust product which performs its desired function consistently and independently of the sources of variation during its life cycle. In order to deliver a robust design to customers, the upstream activities during the product development process should proactively support such a result. READ MORE
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15. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
