Search for dissertations about: "business development services"

Showing result 1 - 5 of 218 swedish dissertations containing the words business development services.

  2. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Author : Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  4. 2. Using contracts to manage services : A study of contracts in public transport

    Author : Carolina Camén; Bo Edvardsson; Virpi Havila; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Contracts; services; service quality; business-to-business relationship; public transport; Business Administration; Företagsekonomi;

    Abstract : Contracts play a key role in many business to business relationships. Service organisations are no exception. Despite a growing interest of services and how services are managed, research on how to use contracts to manage services has been surprisingly sparse in service research. READ MORE

  5. 3. Brand building in the business-to-business context : The brand equity perspective

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  6. 4. The Quest for Stability : A Network Approach to Business Relationship Endurance in Professional Services

    Author : Anna Löfmarck Vaghult; Peter Turnbull; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; professional services; network approach; business relationship endurance; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Enduring business relationships have been frequently observed in the industrial setting. Models based on a network approach have explained why this could be a rationally efficient way to organise exchange between firms. READ MORE

  7. 5. Industrialization of Services : Technology and Routinization in the 21st Century

    Author : Richard Backteman; Niklas Arvidsson; Eric Giertz; Anna Jonsson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrialization; services; knowledge; technology; Industrialisering; tjänster; kunskap; teknologi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Sweden has a long tradition of process improvements, productivity increments, waste reduction in manufacturing, continuing a mode of industrialization that helped achieve prosperity. With growing urban centers, mechanization of agriculture, outsourcings by manufacturing and the public sector with subsequent acquisitions, large service firms have appeared in an ever-growing service sector. READ MORE