Search for dissertations about: "business development strategy"

Showing result 21 - 25 of 233 swedish dissertations containing the words business development strategy.

  2. 21. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  4. 22. The Multinational Company and Society : A Study of Business Network Relationships in Latin America

    Author : Anna Ljung; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Pervez Ghauri; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; society; multinational company; business network; relationship; non-business actor; interdependence; NGO; CSR; emerging economies;

    Abstract : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. READ MORE

  5. 23. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness

    Author : Klas Hjort; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Returns management; supply chain management; alignment; case study; experimental research; gatekeeping; avoidance; reverse logistics; strategy; e-commerce; Logistik; Handel och IT; Bussiness and IT;

    Abstract : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. READ MORE

  6. 24. Entrepreneurial strategy as business model development : the role of resources and networks

    Author : Linda Andrén; Chalmers tekniska högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; dynamic capabilities; networking; customer interaction; business model; resource-based view; entrepreneurial strategy; opportunic adaption;

    Abstract : .... READ MORE

  7. 25. Farm business development: the motives and effects of diversification strategies

    Author : Georgios Miaris; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis investigates the factors underlying farm business development in Sweden, and the economic and social implications related to different development strategies. The thesis consists of four papers. Paper I uncovers the values that underlie farmers’ strategic choices for business development. READ MORE