Search for dissertations about: "business studies"
Showing result 16 - 20 of 2578 swedish dissertations containing the words business studies.
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16. Rekindled Business Relationships : A study of the re-activation process of buyer-supplier relationships in the defence and security industry in Sweden
Abstract : Most research on buyer-supplier relationships has mainly focused on initiating, developing and ending the relationship with suppliers. However, the firm’s possibilities of doing business again with former suppliers have been largely overlooked. READ MORE
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17. Developing collaborative customer-supplier relationships through value co-creation
Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE
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18. Brand equity : an empirical study in the business-to-business context
Abstract : .... READ MORE
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19. Value creation and loyalty in exchange relationships : a dynamic perspective
Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE
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20. Value co-creating processes in international business relationships : three empirical studies of cooperation between Chinese customers and Swedish suppliers
Abstract : This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. READ MORE
