Search for dissertations about: "business terms"

Showing result 1 - 5 of 628 swedish dissertations containing the words business terms.

2. 1. The coexistence of family, ownership, and business : Conceptualizing entanglement and business family ownering

   Author : Lisa Bäckvall; Leif Melin; Anna Larsson; Robin Holt; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Family Business; Entanglement; Collective Subjective Corpus; Three-Circle Model of Family Business; Social Praxeology; Practice Theory; Business Family; Business Family Ownership Practice; Business Family Owning; Governance; CEO;

   Abstract : This research engages with the topic of business family ownership through an ethnographically inspired study of business governance-related activities constructed as family members’ business-owning practices relationally and over time. In short, it is about what business families do when owning businesses and how this form of owning can be conceptualized. READ MORE

4. 2. On Business Exchange Activity : Activity Systems and Business Networks

   Author : Frans Prenkert; Håkan Håkansson; Lars Halén; Lars-Gunnar Mattsson; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi;

   Abstract : Starting from an empirical study of a business firm’s problems with implementing an information system in its business activity, this thesis identifies a need to theoretically model and conceptually develop the general business activity of a firm. This puts the context in focus, as a well-functioning information system needs to be anchored and developed to support and enhance the activities for which it is used, that is, contextualized. READ MORE

5. 3. Brand building in the business-to-business context : The brand equity perspective

   Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

   Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

6. 4. Customer-perceived Value in Business Relationships

   Author : Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE

7. 5. Growth intentions and communicative practices : Strategic entrepreneurship in business development

   Author : Pia Ulvenblad; Åsa Lindholm-Dahlstrand; Lars Bengtsson; Anders W Johansson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; communication; growth intention; Business studies; Företagsekonomi; communicative practice; communication strategy; growth intention; strategic entrepreneurship; Growth;

   Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE