Search for dissertations about: "business tourism"
Showing result 1 - 5 of 37 swedish dissertations containing the words business tourism.
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1. E-marketing and customer perceived value in travel and tourism
Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE
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2. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE
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3. Guided tourism : the role of guidebooks in German tourist behaviour in Sweden
Abstract : Tourism is a spatial phenomenon. Tourist behaviour on-site is not only dependent on the destination itself, but also on the situation in other places, tourists’ spatial mobility and access to information. On the basis of this argument, the whole tourism system is taken into account in this thesis. READ MORE
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4. Members in Tourism Settings : their motivations, behaviours and roles
Abstract : Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. READ MORE
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5. Challenges in Delivering Services: The Front-Line Hospitality and Tourism Employee Perspective
Abstract : Significant challenges are faced by front-line hospitality and tourism employees interacting with customers on a daily basis. These challenges and the ways they are dealt with form the focus of this thesis. As they interact, a range of incidents may arise from highly satisfactory encounters to service failures. READ MORE