Search for dissertations about: "business-to-business"

Showing result 1 - 5 of 43 swedish dissertations containing the word business-to-business.

  1. 1. Brand building in the business-to-business context : The brand equity perspective

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  2. 2. Assessment of Business-to-Business (B2B) : e- Marketplaces´ performance

    Author : Anne Engström; Esmail Salehi-Sangari; Luleå tekniska universitet Industriell marknadsföring och e-handel; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : .... READ MORE

  3. 3. Market offer development : industrial experiences in a business-to-business context

    Author : Oskar Brännström; Luleå tekniska universitet; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Abstract : A company’s competitive advantage is best understood in its ability to fill its relationships with a unique and meaningful value. Especially in business-to-business relationships value is complex and abstract, so complex that the product alone is not a meaningful representation of that value. READ MORE

  4. 4. Standards-based application integration for business-to-business communications

    Author : Yuxiao Zhao; Linköpings universitet; []
    Keywords : NATURAL SCIENCES; NATURVETENSKAP; NATURVETENSKAP; NATURAL SCIENCES; Internetprogramming; Electronic ceommerce; Computer science; Datavetenskap;

    Abstract : Fierce competitions and pursuits of excellence require all applications, internal or external, to be integrated for business-to-business communications. Standards play an important role in fulfilling the requirement. READ MORE

  5. 5. Assessment of business-to-business (B2B) e-marketplaces' performance

    Author : Esmail Salehi-Sangari; Anne Engström; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE