Search for dissertations about: "business-to-business"

Showing result 1 - 5 of 45 swedish dissertations containing the word business-to-business.

  1. 1. Brand building in the business-to-business context The brand equity perspective

    University dissertation from Umeå : Umeå Universitet

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  2. 2. Assessment of Business-to-Business (B2B) : e- Marketplaces´ performance

    University dissertation from Luleå tekniska universitet

    Author : Anne Engström; Esmail Salehi-Sangari; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : .... READ MORE

  3. 3. Market offer development : industrial experiences in a business-to-business context

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Oskar Brännström; [2004]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Computer Aided Design; Datorstödd maskinkonstruktion;

    Abstract : A company’s competitive advantage is best understood in its ability to fill its relationships with a unique and meaningful value. Especially in business-to-business relationships value is complex and abstract, so complex that the product alone is not a meaningful representation of that value. READ MORE

  4. 4. Standards-based application integration for business-to-business communications

    University dissertation from Linköping : Linköpings universitet

    Author : Yuxiao Zhao; [2005]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Internetprogramming; Electronic ceommerce; TECHNOLOGY Information technology Computer science; TEKNIKVETENSKAP Informationsteknik Datavetenskap;

    Abstract : Fierce competitions and pursuits of excellence require all applications, internal or external, to be integrated for business-to-business communications. Standards play an important role in fulfilling the requirement. READ MORE

  5. 5. Assessment of business-to-business (B2B) e-marketplaces' performance

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Esmail Salehi-Sangari; Anne Engström; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE