Search for dissertations about: "business-to-business"

Showing result 1 - 5 of 41 swedish dissertations containing the word business-to-business.

  1. 1. Brand building in the business-to-business context The brand equity perspective

    University dissertation from Umeå : Umeå Universitet

    Author : Galina Biedenbach; Umeå universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  2. 2. Market offer development : industrial experiences in a business-to-business context

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Oskar Brännström; [2004]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Computer Aided Design; Datorstödd maskinkonstruktion;

    Abstract : A company’s competitive advantage is best understood in its ability to fill its relationships with a unique and meaningful value. Especially in business-to-business relationships value is complex and abstract, so complex that the product alone is not a meaningful representation of that value. READ MORE

  3. 3. Standards-based application integration for business-to-business communications

    University dissertation from Linköping : Linköpings universitet

    Author : Yuxiao Zhao; Linköpings universitet.; Linköpings universitet.; [2005]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Internetprogramming; Electronic ceommerce; TECHNOLOGY Information technology Computer science; TEKNIKVETENSKAP Informationsteknik Datavetenskap;

    Abstract : Fierce competitions and pursuits of excellence require all applications, internal or external, to be integrated for business-to-business communications. Standards play an important role in fulfilling the requirement. READ MORE

  4. 4. Assessment of business-to-business (B2B) e-marketplaces' performance

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Anne Engström; Esmail Salehi-Sangari; Luleå tekniska universitet.; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE

  5. 5. Business to Business E-Commerce Adoption: - A strategic Perspective

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Moses Niwe; Stockholms universitet.; [2007]
    Keywords : ;

    Abstract : This research presents an explorative study examining issues and challenges in adoption of business-to-business (B2B) e-commerce. We have collected a variety of organizational experiences of adopting and using B2B e-commerce, on the basis of which we synthesize a set of guidelines that support B2B adoption presented in form of organizational patterns. READ MORE