Search for dissertations about: "business-to-business"

Showing result 6 - 10 of 46 swedish dissertations containing the word business-to-business.

  2. 6. Business to Business E-Commerce Adoption: - A strategic Perspective

    Author : Moses Niwe; Stockholms universitet; []
    Keywords : ;

    Abstract : This research presents an explorative study examining issues and challenges in adoption of business-to-business (B2B) e-commerce. We have collected a variety of organizational experiences of adopting and using B2B e-commerce, on the basis of which we synthesize a set of guidelines that support B2B adoption presented in form of organizational patterns. READ MORE

  4. 7. Brand equity : an empirical study in the business-to-business context

    Author : Galina Ossipenko; Maria Bengtsson; Maria Holmlund-Rytkönen; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : .... READ MORE

  5. 8. Towards a market offer development theory : an holistic perspective on how to develop value in business-to-business relationships

    Author : Oskar Brännström; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Abstract : How can companies specify and develop reliable market offers? How will it affect work processes and procedures? And what are the requirements on a company to implement a market offer perspective? In recent years, marketing researchers has promoted the concept of Relationship Marketing, implying companies to apply a holistic product perspective, or a market offer perspective. A market offer comprises everything that adds customer value, including actual physical products and services. READ MORE

  6. 9. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  7. 10. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Author : Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE