Search for dissertations about: "child audience"

Found 2 swedish dissertations containing the words child audience.

  1. 1. TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

    Author : Åsa Pettersson; Anna Sparrman; Bengt Sandin; Cynthia Carter; Linköpings universitet; []
    Keywords : Children; television; public service; child audience; TV programming; Barn; TV; public service; barnpublik; TV program;

    Abstract : The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. READ MORE

  2. 2. Targeting Children Online : Young internet users and producers in the commercial media environment

    Author : Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE