Search for dissertations about: "china case study ikea japan knowledge sharing retail internationalization russia"

Found 1 swedish dissertation containing the words china case study ikea japan knowledge sharing retail internationalization russia.

2. 1. Knowledge Sharing Across Borders - A Study in the IKEA World

   Author : Anna Jonsson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; global strategy; experiential knowledge; IKEA; internationalization; case study; knowledge flows; knowledge sharing; MNC; retail industry;

   Abstract : To enter new markets is not easy. The most obvious challenge, at least judging from the majority of literature on internationalization, is to understand the new market thus taking a market(ing) perspective. READ MORE