Search for dissertations about: "city marketing"

Showing result 1 - 5 of 8 swedish dissertations containing the words city marketing.

  2. 1. (Re)acting the city. Physical planning practices and challenges in urban development projects of the Entrepreneurial City

    Author : Ana Mafalda Madureira; Blekinge Tekniska Högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Entrepreneurial City; Physical planning; Large-scale urban development project; Malmö; Urban policy;

    Abstract : The aim of this dissertation is to traceand discuss the practices and challenges of physical planning within an Entrepreneurial City approach to urban policy. The research aim is addressed by focusing on three questions: 1) how have the practices of physicalplanning been influenced by the context of an Entrepreneurial City approach to urban policy 2) how has physical planning responded to this urban policy context, and 3) which potential dilemmas for physical planning practice derive from this new context? By an Entrepreneurial City approach tourban policy I understand an approach whereby there is an attention placed over strategies to promote local economic growth and attract investments, companies and specific types of people in to the city. READ MORE

  4. 2. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Author : Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE

  5. 3. Complexity in the 'Extended' Business Network : A Study of Business, Social, and Political Relationships in Smart City Solutions

    Author : Emilene Leite; Amjad Hadjikhani; Anna Begtson; Cecilia Pahlberg; Helén Anderson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Complexity; extended business network; centrality; smart city solutions; cooperation-competition; exploration-exploitation.;

    Abstract : In this thesis an 'extended' business network is investigated. The ‘extended’ view refers to the inclusion of socio-political actors in the firm’s business network. READ MORE

  6. 4. Imagineering Place : The Branding of Five Chinese Mega-Cities

    Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

    Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE

  7. 5. Experiencing sense of place in a virtual environment : real in the moment?

    Author : Ingvar Tjøstheim; Rikard Harr; John Waterworth; Phil Turner; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; telepresence; perception; sense of place; virtual tourism; video-games; digital humaniora; digital humanities;

    Abstract : The main goal of this thesis is to contribute to telepresence research by investigating a sightseeing experience in a virtual environment (VE) and by discussing insights from theories of telepresence, perception, experience of place, marketing and philosophy. The empirical work concerns a sightseeing experience, a visit to a city in a videogame (the VE). READ MORE