Search for dissertations about: "co-creating value reframing interactions in service consumption"
Found 1 swedish dissertation containing the words co-creating value reframing interactions in service consumption.
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1. Co-Creating Value : Reframing Interactions in Service Consumption
Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE
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