Search for dissertations about: "co-creating value reframing interactions in service consumption"

Found 1 swedish dissertation containing the words co-creating value reframing interactions in service consumption.

  2. 1. Co-Creating Value : Reframing Interactions in Service Consumption

    Author : Anna Fyrberg Yngfalk; Sten Söderman; Per Skålén; Bino Catasús; Tore Strandvik; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value; interaction; service; co-creation; operant resources; consumption; företagsekonomi; Business Administration;

    Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE