Search for dissertations about: "commodity culture"
Showing result 1 - 5 of 8 swedish dissertations containing the words commodity culture.
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1. Travelling objects : modernity and materiality in British Colonial travel literature about Africa
Abstract : This study examines the functions of objects in a selection of British colonial travel accounts about Africa. The works discussed were published between 1863 and 1908 and include travelogues by John Hanning Speke, Verney Lovett Cameron, Henry Morton Stanley, Mary Henrietta Kingsley, Ewart Scott Grogan, Mary Hall and Constance Larymore. READ MORE
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2. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography
Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE
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3. Framing the Feature Film : Multi-Reel Feature Film and American Film Culture in the 1910s
Abstract : This dissertation addresses the breakthrough of the multi-reel feature film in the United States, and the significance of this process within the wider context of the American film industry and culture in the 1910s. The purpose is to provide a new, and more comprehensive analytical framing of the topic, and to enhance our understanding of how a new central commodity, i. READ MORE
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4. "Take a Taste" : Selling Isak Dinesen's Seven Gothic Tales in 1934
Abstract : This study explores the marketability of Isak Dinesen's Seven Gothic Tales, published in the US in 1934. The term marketability is used to refer to the book as a potentially desirable object for sale on the market, successfully promoted by the Book-of-the-Month-Club whose members were intent on educating themselves and refining their taste. READ MORE
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5. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics
Abstract : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. READ MORE