Search for dissertations about: "communication strategy"

Showing result 1 - 5 of 296 swedish dissertations containing the words communication strategy.

  2. 1. Communication as structuration : Viewing learning through the lens of communication

    Author : Cynthia Jimes; Lowe Hedman; Peder Hård af Segerstad; Bengt-Åke Gustafsson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; organizational communication; organizational learning; structure; agency; texts; conversations; structuration; discursive communication theory; sociocultural learning theory; theoretical study; abduction; business processes; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Abstract : This dissertation is about enlightening the relationship between organizational communication and learning. In doing so, I explore and build upon existing theories that address the relationship from a structuration perspective. Specifically, I turn to discursive communication theory and sociocultural learning theory. READ MORE

  4. 2. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators

    Author : Rickard Andersson; Institutionen för strategisk kommunikation; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employees as communicators; communication role; communication responsibility; communicative practice; employee communication; brand ambassadorship; strategy as discourse;

    Abstract : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. READ MORE

  5. 3. Digital Marketing Strategy : B2B and Stakeholders Communication

    Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  6. 4. Mind the Mind : Strategic Communication in the Swedish Green Party

    Author : Emma Svensson; Jakob Svensson; Mats Edenius; Eli Skogerbø; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic Communication; Strategic Political Communication; Election Campaigns; Practice Theory; Strategy as Practice; Objective Mind; Biography; Positioning; Tensions; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Abstract : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. READ MORE

  7. 5. Delay-sensitive wireless communication for cooperative driving applications

    Author : Annette Böhm; Magnus Jonsson; Elisabeth Uhlemann; Javier Gozalvéz; Högskolan i Halmstad; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Cooperative driving applications; wireless communication;

    Abstract : Cooperative driving holds the potential to considerably improve the level of safety and efficiency on our roads. Recent advances in in-vehicle sensing and wireless communication technology have paved the way for the development of cooperative traffic safety applications based on the exchange of data between vehicles (or between vehicles and road side units) over a wireless link. READ MORE