Search for dissertations about: "conceptual metaphor theory"
Showing result 6 - 10 of 15 swedish dissertations containing the words conceptual metaphor theory.
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6. Metaphors and Norms - Understanding Copyright Law in a Digital Society
Abstract : This is a compilation thesis in the sociology of law, which analyses copyright law in three steps; the legal norms, the social norms and the underlying conceptions in their metaphorical representation. These three steps assist in answering the overarching question: "How do legal and social norms relate to each other in terms of the conceptions from which they emanate or by which they are constructed, and what is the role played by the explicit metaphors that express these norms?" The thesis shows how the development of copyright in Europe, when faced with the digital challenge, has been resiliently path dependent (Infosoc, IPRED and more). READ MORE
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7. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach
Abstract : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. READ MORE
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8. Metaphor and creativity in British magazine advertising
Abstract : This thesis is a cognitive linguistic study of the various ways in which conceptual metaphor and related cognitive processes are exploited for creative purposes in advertising texts and accompanying images. The material consists of advertisements collected from British magazines between the years 1996 and 2002, and is classified into four main categories according to how the metaphorical content is signalled in the advertisement. READ MORE
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9. The Archive Art Phenomenon : History and Critique at the Turn of the Twenty-First Century
Abstract : This dissertation investigates the relationship between art and archive at the turn of the twenty-first century. The object of study is the phenomenon of archive art, understood as a combination of theories of the archive, artworks, and different kinds of texts (catalogues, scholarly articles, critical essays, etc. READ MORE
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10. An important part of the whole : The role of metaphors in the teaching and learning of mathematics
Abstract : This study aims to investigate the role of metaphor in the teaching and learning of mathematics. Two different studies help to fulfil this aim. READ MORE
