Search for dissertations about: "consumer behavior theory"
Showing result 1 - 5 of 23 swedish dissertations containing the words consumer behavior theory.
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1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE
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2. Expensive time and busy money : A study of households' substitution between time and expenditures in consumption and household production with emphasis on the food section
Abstract : This study deals with household production. The subject is defined as activities with an outcome that can be substituted for that of the work of others. Household production is a part of the unrecorded, informal sector, and a number of previous studies have shown that this subsector is quite large. READ MORE
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3. Essays on Expectations : Information, Formation and Outcomes
Abstract : The first chapter investigates the relationship between economic media sentiment and individuals’ expectations and perceptions about economic conditions. We test if economic media sentiment Granger-causes individuals’ expectations and opinions concerning economic conditions, controlling for macroeconomic variables. READ MORE
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4. Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle
Abstract : Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. READ MORE
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5. Understanding Individual and Collective Consumer Power in the Modern Economy
Abstract : Consumers today are empowered by access to technology: they have drastically improved their ability to obtain knowledge, to communicate with each other and with firms, and to influence the marketing function. The research presented in this dissertation investigates consumer power in the modern economy. READ MORE