Search for dissertations about: "consumer behaviour on retail"

Found 5 swedish dissertations containing the words consumer behaviour on retail.

2. 1. Consumer Contextual Learning : The Case of Fast Fashion Consumption

   Author : Emma Samsioe; Institutionen för tjänstevetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion;

   Abstract : Consumers are dedicated and committed to figuring out ways and creating investigative activities to keep up with a fast-moving retail market. These ways and activities are in this study seen as learning activities, which focus on getting to know the marketplace. READ MORE

4. 2. Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

   Author : Mignon Reyneke; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. READ MORE

5. 3. Where to shop? : understanding consumers' choices of grocery stores

   Author : Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

   Abstract : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. READ MORE

6. 4. Tyrannical Consumers - Initiate Value Creation in the Food Value Chain

   Author : Anders Lareke; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Key words: Transparency; consumer inter-action; value creation; food safety; contextual analysis; value chain;

   Abstract : The modern consumers live in a transparent world with unlimited information and consumers adopt information strategies around who they trust and this is based on their values and experiences of food. Consumer question the information provided by the authorities and seek other sources of information such as the Internet and fellow consumers. READ MORE

7. 5. Price discrimination, advertising and competition

   Author : Witness Simbanegavi; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : There are two main views of advertising the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. READ MORE