Search for dissertations about: "consumer behaviour"
Showing result 1 - 5 of 73 swedish dissertations containing the words consumer behaviour.
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1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE
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2. Sustaining Sustainable Behaviours of Citizens by Creating Value in Their Everyday Life
Abstract : Over 60% of global greenhouse gas emissions derive from household consumption patterns. To reach the 1.5-degree target set in the Paris Agreement, new interventions to influence household behaviours are needed. This thesis examined two areas, household electricity consumption and waste sorting, where behaviour plays a large role. READ MORE
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3. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development
Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE
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4. The anatomy of sustainable domestic laundering behaviour
Abstract : Today’s washing appliances are much more efficient than those of a decade ago, yet the environmental benefits of this efficiency are counteracted by changes in consumer behaviour. This thesis presents two alternative ways to limit emissions from domestic laundering, as well as to better understand consumer behaviour related to the practice of keeping clothes clean. READ MORE
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5. Trust and risk-taking: A study of consumer behaviour within a Swedish pension investment setting
Abstract : .... READ MORE