Search for dissertations about: "consumer buying behaviour"

Found 3 swedish dissertations containing the words consumer buying behaviour.

  2. 1. Visual attention during decision-making in natural environments

    Author : Kerstin Gidlöf; Kognitionsvetenskap; []
    Keywords : HUMANIORA; HUMANITIES; decision-making; visual attention; process tracing; consumer behaviour;

    Abstract : This thesis investigates visual attention during decision-making in natural environments in four different studies. The first study demonstrated that decisions in the supermarket were suboptimal and this did not seem to relate to the amount of products attended to or the amount of time spent on each product. READ MORE

  4. 2. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness

    Author : Klas Hjort; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Returns management; supply chain management; alignment; case study; experimental research; gatekeeping; avoidance; reverse logistics; strategy; e-commerce; Logistik; Handel och IT; Bussiness and IT;

    Abstract : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. READ MORE

  5. 3. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites

    Author : Elena Iliachenko; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. READ MORE