Search for dissertations about: "consumer buying"

Showing result 1 - 5 of 6 swedish dissertations containing the words consumer buying.

  2. 1. Visual attention during decision-making in natural environments

    Author : Kerstin Gidlöf; Kognitionsvetenskap; []
    Keywords : HUMANIORA; HUMANITIES; decision-making; visual attention; process tracing; consumer behaviour;

    Abstract : This thesis investigates visual attention during decision-making in natural environments in four different studies. The first study demonstrated that decisions in the supermarket were suboptimal and this did not seem to relate to the amount of products attended to or the amount of time spent on each product. READ MORE

  4. 2. Essays on mortgage rate choice in Sweden

    Author : Maria Hullgren; Hans Lind; Bo Söderberg; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mortgage choice; Swedish mortgage market; consumer characteristics; borrower perceptions; financial advice; housing co-operatives;

    Abstract : Buying a home is for many households the financially most important purchase they will make. The choice of mortgage instrument is also of importance in that it will determine a household’s financial exposure. READ MORE

  5. 3. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness

    Author : Klas Hjort; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Returns management; supply chain management; alignment; case study; experimental research; gatekeeping; avoidance; reverse logistics; strategy; e-commerce; Logistik; Handel och IT; Bussiness and IT;

    Abstract : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. READ MORE

  6. 4. Eco-friendliness in the brand experience of high-tech products

    Author : Ulla A. Saari; Finland Tampere Tampere University of Technology; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. READ MORE

  7. 5. Customer value in parcel lockers. An initial qualitative investigation

    Author : Yulia Vakulenko; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : If you live in Sweden (and I guess you do), there is a two in three chance that youhave shopped online at least once in the last month. You may also know that inSweden on average, each of us spends over 3000 SEK per month buying goods andservices online. READ MORE