Search for dissertations about: "consumer choice"

Showing result 21 - 25 of 89 swedish dissertations containing the words consumer choice.

  2. 21. Applied Methods for Analysis of Economic Structure and Change

    Author : Christer Anderstig; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic structure; Input-output models; Information theory; Multinomial logit; Housing choice; Spectral analysis; Urban development;

    Abstract : The thesis comprises five papers and an introductory overview of applied models and methods. The papers concern interdependences and interrelations in models applied to empirical analyses of various problems related to production, consumption, location and trade. READ MORE

  4. 22. The Constitution of Consumption : Food Labeling and the Politics of Consumerism

    Author : Carl Yngfalk; Torkild Thanem; Jacob Östberg; Avi Shankar; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; power; Foucault; consumerism; consumption; consumer culture; institutions; markets; dialectical; food labeling; best before; företagsekonomi; Business Administration;

    Abstract : The power dynamics of consumerism is an important aspect of contemporary consumer culture. Within the field of marketing and consumption, consumer culture theory (CCT) tends to understand power in terms of agency, the ability of consumers to emancipate from a market infused by the culture of consumerism. READ MORE

  5. 23. Rye bread in Sweden : Health-related and sensory qualities, consumer perceptions and consumption patterns

    Author : Pernilla Sandvik; Margaretha Nydahl; Iwona Kihlberg; Ingela Marklinder; Hely Tuorila; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; national dietary survey; sensory analysis; preference mapping; sourdough; whole grain; public health; health promotion; Kostvetenskap; Food; Nutrition and Dietetics;

    Abstract : Rye bread has shown potential as a health-beneficial component in the diet, especially in relation to non-communicable diseases. To have a beneficial effect in reality, however, it also needs to be available, chosen and eaten. Less research has focused on rye bread from a consumer perspective. READ MORE

  6. 24. Brand Architecture from Above : Understanding the Customer Disconnect

    Author : Per Åsberg; Henrik Uggla; Mats Urde; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand portfolio; Brand architecture; perceptual alignment; consumer perception; Brand Concept Map; Brand Portfolio Star; Conceptual Integrated Multi-dimensional Architecture CIMA model; Industrial Economics and Management; Industriell ekonomi och organisation;

    Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE

  7. 25. "Take a Taste" : Selling Isak Dinesen's Seven Gothic Tales in 1934

    Author : Moa Matthis; Heidi Hansson; Claire Squires; Umeå universitet; []
    Keywords : HUMANIORA; HUMANITIES; marketability; Book-of-the-Month-Club; consumer culture; commercialism; colonial Kenya; feudal ideal; aristocracy; identity; malleability; Literature; litteraturvetenskap;

    Abstract : This study explores the marketability of Isak Dinesen's Seven Gothic Tales, published in the US in 1934. The term marketability is used to refer to the book as a potentially desirable object for sale on the market, successfully promoted by the Book-of-the-Month-Club whose members were intent on educating themselves and refining their taste. READ MORE