Search for dissertations about: "consumer co-creation"

Showing result 1 - 5 of 8 swedish dissertations containing the words consumer co-creation.

2. 1. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development

   Author : Karina Töndevold Liljedal; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE

4. 2. Co-creative Game Design as Participatory Alternative Media

   Author : Patrick Prax; Christian Christenen; Else Nygren; Annika Waern; Esther MacCallum-Stewart; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Co-creation; co-creative game design; game design; participation; alterna-tive media; critical media; open innovation; modding; add-ons; MMOs; MMORPG; World of Warcraft; Diablo 3; interface;

   Abstract : The possibility of co-creation exists for all media, but game design has developed a culture that is unusually open to co-creation. This dissertation investigates significant cases of co-creation in mainstream games in order to explore how games can be co-created as alternative or critical media by their players. READ MORE

5. 3. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Author : Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Abstract : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. READ MORE

6. 4. Self-service Last Mile Delivery : E-consumer perspective on service renovation

   Author : Yulia Vakulenko; Förpackningslogistik; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; self-service technology; e-commerce; last mile delivery; consumer; service renovation;

   Abstract : The continuous growth of e-retail in the B2C sector has been generating new recordsin revenues for several years. This has led to diversification of the marketinteractions and actors that are involved and impacted by the respective operationsand trends. READ MORE

7. 5. Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets

   Author : Janina Schaumann; Marknadsföring; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand equity; stakeholder collaboration; value co-creation; emerging markets; narrative analysis;

   Abstract : This thesis challenges the prevailing firm-consumer/customer-centric and dyadic perspective that prevails within the brand equity literature, which is based on a linear, straightforward stimulus-response approach to the creation of brand value. Leaning on the literature on interorganisational relationships, stakeholder theory, market emergence/market driving, and firm internationalisation, which stresses the interdependency of diverse external stakeholders and the firm, this study develops a broader, multi-stakeholder perspective. READ MORE