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Showing result 1 - 5 of 12 swedish dissertations matching the above criteria.

  2. 1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption

    Author : Anna Felicia Ehnhage; Jacob Östberg; Carl Cederström; Andreas Chatzidakis; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paradoxical enjoyment; cigarette consumption; consumer culture theory; consumer enjoyment; pleasure; psychoanalytically informed theories; Business Administration; företagsekonomi;

    Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE

  4. 2. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

    Author : Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

    Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE

  5. 3. The Constitution of Consumption : Food Labeling and the Politics of Consumerism

    Author : Carl Yngfalk; Torkild Thanem; Jacob Östberg; Avi Shankar; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; power; Foucault; consumerism; consumption; consumer culture; institutions; markets; dialectical; food labeling; best before; företagsekonomi; Business Administration;

    Abstract : The power dynamics of consumerism is an important aspect of contemporary consumer culture. Within the field of marketing and consumption, consumer culture theory (CCT) tends to understand power in terms of agency, the ability of consumers to emancipate from a market infused by the culture of consumerism. READ MORE

  6. 4. Digital technocultures in Nature-based tourism

    Author : Eugenio Conti; Maria Lexhagen; Susanna Heldt Cassel; Barbara Neuhofer; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nature-based tourism; digital technology; tourism experience; consumer culture; technoculture; extended self;

    Abstract : This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. READ MORE

  7. 5. The Sellable Self : Exploring endurance running as an extraordinary consumption experience

    Author : Carys Egan-Wyer; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Extraordinary experience; Neoliberalism; Governmentality; Consumer culture theory; Endurance running; Discourse; Foucault; Vocabularies of motive;

    Abstract : In this thesis, I critically explore the ways in which people consume extraordinary experiences and what this can tell us about contemporary society. My findings question the idea that extraordinary experiences are an escape from the demands of everyday life. READ MORE