Search for dissertations about: "consumer culture"

Showing result 1 - 5 of 57 swedish dissertations containing the words consumer culture.

2. 1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption

   Author : Anna Felicia Ehnhage; Jacob Östberg; Carl Cederström; Andreas Chatzidakis; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paradoxical enjoyment; cigarette consumption; consumer culture theory; consumer enjoyment; pleasure; psychoanalytically informed theories; Business Administration; företagsekonomi;

   Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE

4. 2. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995

   Author : Perry Johansson; Frank Dikötter; Stockholms universitet; []
   Keywords : HUMANITIES and RELIGION; HUMANIORA och RELIGIONSVETENSKAP; sinologi; Sinology;

   Abstract : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. READ MORE

5. 3. Gender Transculturation : Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation

   Author : Hossain Shahriar; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer Acculturation; Gender; Transculturation; Ideologies; Discourses; Egalitarian; Transgressive; Islamic; Immigrant; Consumer Culture; Marketplace; Navigation; Sweden; Bangladesh;

   Abstract : In this book, I advance the concept of gender transculturation to illustrate how migrant consumers navigate contesting gender ideologies in their host cultural marketplace. Taking a consumer cultural theoretical perspective, the study lies in the nexus of and unpacks an alternative understanding in the current research frontier of consumer acculturation, gender and ideologies. READ MORE

6. 4. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

   Author : Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

   Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE

7. 5. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

   Author : Sofia Ulver; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

   Abstract : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. READ MORE