Search for dissertations about: "consumer experiences"
Showing result 1 - 5 of 50 swedish dissertations containing the words consumer experiences.
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1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption
Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE
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2. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences
Abstract : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. READ MORE
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3. Users' haptic product experiences
Abstract : The visual aspects have always been of great significance and taken into account in designing consumer products. Other senses have been somewhat neglected as a result of this tradition. This thesis will prove different. READ MORE
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4. On Consumer Experiences and the Extraordinary
Abstract : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. READ MORE
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5. Effects of critical incidents on consumer satisfaction
Abstract : Satisfaction is assumed to be an important cause of attitude change by mediating between preexposure and postexposure attitudes. A number of factors account for whether one is satisfied or not with a specific product or service. One factor is expectations, another performance of the product or service, and a third disconfirmation of expectation. READ MORE