Search for dissertations about: "consumer information search"

Showing result 1 - 5 of 8 swedish dissertations containing the words consumer information search.

  1. 1. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    University dissertation from KTH Royal Institute of Technology

    Author : Daniel Edward Hall; KTH.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE

  2. 2. What Does it Take to Get your Attention? The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

    University dissertation from Karlstad : Karlstads universitet

    Author : Poja Shams; Karlstads universitet.; [2013]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

    Abstract : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. READ MORE

  3. 3. The impacts of network effects and multi-service provision on consumer switching costs in the Swedish telecommunications market

    University dissertation from Karlstad : Karlstads universitet

    Author : Pratompong Srinuan; [2012]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; broadband Internet; switching costs; tariff-mediated network effects; local network effects; calling clubs; Sweden; multiple-service; termination-based price discrimination;

    Abstract : The Swedish telecommunications market has been liberalised since 1990s. Liberalisation gave an opportunity to several new entrants to enter to the market. Consumers also gained benefits from more telecom providers and services to choose from, and lower telecom prices. READ MORE

  4. 4. Social Marketing through Events

    University dissertation from Karlstad : Karlstads universitet

    Author : Henrik Jutbring; Göteborgs universitet.; Gothenburg University.; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE

  5. 5. An information system migration framework for the electricity industry control centers

    University dissertation from Stockholm : Elektrotekniska system

    Author : Leonel Plazaola Prado; KTH.; [2003]
    Keywords : electricity industry; electricity industry reforms; electricity industry control centers;

    Abstract : The Electricity Industry Reforms (EIR) is a worldwidephenomenon that is inducing an intensive business orientedcontext in the organization, processes and functions of theElectricity Industry (EI). The electric power grid is nowtreated as the electricity market, the consumer as thecustomer, the power system activities are related to marketactors (i. READ MORE