Search for dissertations about: "consumer insight"

Showing result 1 - 5 of 21 swedish dissertations containing the words consumer insight.

2. 1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

   Author : Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

   Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE

4. 2. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

   Author : Oscar Persson Ridell; Jukka Hohenthal; Leon Caesarius; Enrico Baraldi; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cocreation; Practice; Knowledge; Toolkits; Value; Value proposition; Business Studies; Företagsekonomi;

   Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE

5. 3. On Consumer Experiences and the Extraordinary

   Author : Sandhiya Goolaup; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumers’ lived experience; extraordinary experience; food; mundane experience; value creation; interpretative research;

   Abstract : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. READ MORE

6. 4. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

   Author : Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE

7. 5. Digital technocultures in Nature-based tourism

   Author : Eugenio Conti; Maria Lexhagen; Susanna Heldt Cassel; Barbara Neuhofer; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nature-based tourism; digital technology; tourism experience; consumer culture; technoculture; extended self;

   Abstract : This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. READ MORE