Search for dissertations about: "consumer insights"

Showing result 1 - 5 of 48 swedish dissertations containing the words consumer insights.

  2. 1. Self-Service Business Analytics and the Path to Insights : Integrating Resources for Generating Insights

    Author : Imad Bani Hani; Institutionen för informatik; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Self-Service Business Analytics; Business Analytics; Insights; Resource integration; organizational environment; service dominant logic;

    Abstract : The nature of today’s business demands that Business Analytics (BA) extends to an operational level to better support employees in their decision-making. This is noticeable from the constant requests for new reports and changes in old ones at different employee levels. READ MORE

  4. 2. Chemicals in consumer products : Bridging the gap between academic research and chemicals regulation

    Author : Linda Molander; Christina Rudén; Magnus Breitholtz; Laura N. Vandenberg; Stockholms universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; consumer products; articles; chemicals; chemicals regulation; REACH; risk management; health risk assessment; non-standard toxicity studies; study evaluation; reporting guidance; endocrine disrupting compounds; bisphenol A; low dose effects; Applied Environmental Science; tillämpad miljövetenskap;

    Abstract : Exposure to chemicals emitting from consumer products, such as clothes, electronic devices, toys and kitchen-ware, has emerged as an issue of public health and environmental concern. The use of chemicals having endocrine disrupting properties in commercial products is receiving particular attention as low dose exposures of such chemicals have been associated with adverse effects in both human and wildlife populations. READ MORE

  5. 3. Paying with Data : A Study on EU Consumer Law and the Protection of Personal Data

    Author : Andreas Kotsios; Maria Bergström; Vladimir Bastidas Venegas; Torbjörn Ingvarsson; Geraint Howells; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer law; data protection law; EU law; EU private law; payments; payments with data; consumer protection; data protection; Europarätt; European Integration Law;

    Abstract : “If you are not paying for the product you are the product”. In a paraphrasis: if you do not pay for the product with money, you probably pay for it with your personal data. READ MORE

  6. 4. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    Author : Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Abstract : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. READ MORE

  7. 5. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

    Author : Oscar Persson Ridell; Jukka Hohenthal; Leon Caesarius; Enrico Baraldi; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cocreation; Practice; Knowledge; Toolkits; Value; Value proposition; Business Studies; Företagsekonomi;

    Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE