Search for dissertations about: "consumer needs"
Showing result 1 - 5 of 86 swedish dissertations containing the words consumer needs.
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1. Studies on the competitiveness of wood : - market segmentation and customer need assessments
Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE
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2. Understanding Consumer Choices in Multichannel Retailing
Abstract : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. READ MORE
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3. Ready meals from the consumers' perspective : attitudes, beliefs, contexts and appropriateness
Abstract : The aim of this thesis was to gain a deeper understanding of ready meal consumers and their demands regarding ready meal products in different situations. Data were gathered with one extensive postal survey and five focus group discussions. READ MORE
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4. Is the medium the message? : The impact of digital media on the newspaper concept
Abstract : The impact of digital (new) media has caused both challenges and threats to newspapers’ continuing existence as a profitable and influential mass medium. While this is not the first time in history that new media appear to be challenging the future of the newspaper medium, from one perspective digital media offer not only direct competition, or alternative ways to produce and deliver news, but also possibilities for convergence, for making new media part of the traditional newspaper, inducing whole new possibilities for publishing. READ MORE
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5. Online brand relationship building : Asia pacific perspectives
Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE