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Showing result 1 - 5 of 11 swedish dissertations matching the above criteria.
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1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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2. The Constitution of Consumption : Food Labeling and the Politics of Consumerism
Abstract : The power dynamics of consumerism is an important aspect of contemporary consumer culture. Within the field of marketing and consumption, consumer culture theory (CCT) tends to understand power in terms of agency, the ability of consumers to emancipate from a market infused by the culture of consumerism. READ MORE
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3. On the politics of Responsibilization : diverting and diffusing responsibilities at the intersection of food and the climate crisis
Abstract : Transformative ways of addressing the climate and socio-ecological crisis remain scarce despite a flurry of attempts to organize for ‘sustainability’. Organization and management research has shown how climate responses are often viewed with scepticism and how powerful actors contribute to climate inaction and the maintenance of business as usual of high-emitting sectors. READ MORE
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4. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media
Abstract : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. READ MORE
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5. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography
Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE
