Search for dissertations about: "consumer products"

Showing result 16 - 20 of 208 swedish dissertations containing the words consumer products.

2. 16. Understanding Consumer Choices in Multichannel Retailing

   Author : Svetlana Kolesova; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. READ MORE

4. 17. Ready meals from the consumers' perspective : attitudes, beliefs, contexts and appropriateness

   Author : Mia Prim; Inga-Britt Gustafsson; Gunnar Hall; John Edwards; Örebro universitet; []
   Keywords : attitude; consumer; context; food choice; meal; ready meal; situation; attityd; färdigmat; konsument; kontext; matval; måltid; situation; Culinary Arts and Meal Science; Måltidskunskap; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Måltidskunskap; Culinary Arts and Meal Science;

   Abstract : The aim of this thesis was to gain a deeper understanding of ready meal consumers and their demands regarding ready meal products in different situations. Data were gathered with one extensive postal survey and five focus group discussions. READ MORE

5. 18. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995

   Author : Perry Johansson; Frank Dikötter; Stockholms universitet; []
   Keywords : HUMANITIES and RELIGION; HUMANIORA och RELIGIONSVETENSKAP; sinologi; Sinology;

   Abstract : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. READ MORE

6. 19. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

   Author : Jens Nordfält; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. READ MORE

7. 20. Diffuse emissions from goods : influences on some societal end products

   Author : Jennie Amneklev; Bo Bergbäck; Hans-Bertil Wittgren; Linnéuniversitetet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Arsenic; bismuth; CCA-treated wood; copper; material flow analysis; silver; substance flow analysis; urban flows; Miljövetenskap; Environmental Science;

   Abstract : End products of society (e.g. sewage sludge and incineration ashes) can be used as indicators of the use of chemicals in consumer goods. Through upstream work the sources of substances released from goods may be identified before the emissions reach the end products. READ MORE