Search for dissertations about: "consumer studies"
Showing result 6 - 10 of 388 swedish dissertations containing the words consumer studies.
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6. Brand Trust : Corporate communications and consumer-brand relationships
Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE
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7. The Mediated Representation of Working Conditions in the Global South : Discourse, Ideology and Responsibility
Abstract : This thesis examines the mediated representation of workers’ working conditions in the Global South. Using a qualitative approach inspired by Critical Discourse Studies, it focuses on ideological representation in newspapers from Sweden, the USA, Chile and China/Hong Kong. READ MORE
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8. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE
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9. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors
Abstract : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. READ MORE
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10. Chemicals in consumer products : Bridging the gap between academic research and chemicals regulation
Abstract : Exposure to chemicals emitting from consumer products, such as clothes, electronic devices, toys and kitchen-ware, has emerged as an issue of public health and environmental concern. The use of chemicals having endocrine disrupting properties in commercial products is receiving particular attention as low dose exposures of such chemicals have been associated with adverse effects in both human and wildlife populations. READ MORE