Search for dissertations about: "consumers"

Showing result 1 - 5 of 563 swedish dissertations containing the word consumers.

  2. 1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

    Author : Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

    Abstract : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. READ MORE

  4. 2. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning

    Author : Anders Bengtsson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Food; Co-branding; Mixed-brands; Brand Relationships; Symbolic Consumption; Meaning; Brands; Consumers; Commercial and industrial economics; Industriell ekonomi;

    Abstract : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. READ MORE

  5. 3. Technology in everyday life : a study of consumers and technology in a banking context

    Author : Camilla Carlell; Alladi Venkatesh; Stockholms universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumers; Technology; Everyday Life; Methodological Triangulation.; Business Administration; företagsekonomi;

    Abstract : Technology is increasingly making its presence felt in the lives of consumers. This disserta-tion focuses on how consumers use, relate to and make sense of technology. Through methodo-logical triangulation in the form of interviews, diaries, experiments and observations we hear individual consumers talk about their lives with technology. READ MORE

  6. 4. The Way Brands Work: Consumers' understanding of the creation and usage of brands

    Author : Jon Bertilsson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

    Abstract : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. READ MORE

  7. 5. To Choose or not to Choose Functional Foods, that is the Question : Swedish Consumers’ and Health-care Professionals’ Attitudes to and Use of Functional Foods

    Author : Eva Landström; Maria Magnusson; Wulf Becker; Marianne Pipping Ekström; Uppsala universitet; []
    Keywords : MEDICAL AND HEALTH SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; functional foods; attitudes; use; knowledge; consumers; health-care professionals; Caring sciences; Vårdvetenskap;

    Abstract : The aim of this thesis is to investigate attitudes to functional foods (here defined as foods with health claims) among Swedish consumers and health-care professionals. The aim is also to survey demographics and health interests associated with the consumption of functional foods among Swedish consumers. READ MORE