Search for dissertations about: "corporate Core Values"

Found 3 swedish dissertations containing the words corporate Core Values.

  2. 1. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

    Author : Veronika Tarnovskaya; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsledning; management; Management of enterprises; Stakeholder Value; Customer Values; Value Creation; Stakeholders; Core Values; Corporate Branding; Market Orientation; Market Driving;

    Abstract : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. READ MORE

  4. 2. Journalism Worthy of the Name: A Human Rights Perspective on Freedom within the Press

    Author : Herdis Thorgeirsdottir; Juridiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; positive requirements; dignity; democracy; Public Watchdog; European Convention on Human Rights; Article 10; journalism; freedom within the press;

    Abstract : There is much tension between the conception of the press as a private enterprise subject to the logic of the market and the press as an instrument of democracy. One of the broken promises of democracy is the failure of the market in guaranteeing a vigorous political debate. READ MORE

  5. 3. Creating customer value in commercial experiences

    Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE