Search for dissertations about: "corporate identity"
Showing result 1 - 5 of 25 swedish dissertations containing the words corporate identity.
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1. Identity Across Borders : A Study in the "IKEA-World"
Abstract : How do people construct shared views of what the organization is all about in the international, complex; company? Within a cultural perspective, organizational identity can be tmderstood as organizational members' shared views and definitions of the organization. As people make sense of actions, events, decisions, etc. READ MORE
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2. Disgraced : A study of narrative identity in organizations that suffer crises of confidence
Abstract : This thesis investigates the interface between external impressions of an organization, often referred to as its brand and image, and internal expressions, its culture and the identity of its employees, in organizations that have suffered crises of confidence. More specifically, the thesis seeks to problematize the alignment ideal in the corporate branding perspective (de Chernatony, 2001; Harris and de Chernatony, 2001; Hatch and Schultz, 2001 and Balmer and Sonen, 1999), which suggests that organizations should actively seek to realign external and internal impressions, in cases where they have become misaligned. READ MORE
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3. Corporate Environmental Management - Managing (in) a New Practice Area
Abstract : Adopting a phenomenological, sensemaking-based approach, this dissertation reviews and critiques a variety of theories proposed as explanations of corporate “greening” and the evolution of corporate environmental management (CEM), and then presents and analyzes an organization study to explore in greater depth how sensemaking can be used for research in this context. As its object, the ethnographically inspired organization study focuses upon CEM as an area of managerial and organizational practice. READ MORE
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4. Internal corporate brand building : case studies of three Swedish service firms
Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE
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5. Corporate governance and controlling shareholders
Abstract : The classical corporation, as described by Berle and Means (1932), was characterized by ownership that is dispersed between many small shareholders, yet control was concentrated in the hands of managers. This ownership structure created the conflict of interest between managers and dispersed shareholders. More recent empirical work (see, e.g. READ MORE
