Search for dissertations about: "cultural branding"

Showing result 1 - 5 of 20 swedish dissertations containing the words cultural branding.

2. 1. Representing Cultural Diplomacy : Soft Power, Cosmopolitan Constructivism and Nation Branding in Mexico and Sweden

   Author : Cesar Villanueva Rivas; Tom Bryder; Bo Petersson; Växjö universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cultural Diplomacy; Theory of Representation; Soft Power; Cosmopolitan Constructivism; Nation Branding; Identity; Alterity; Mexican Culture and Swedish Culture; Political science; Statsvetenskap;

   Abstract : This study aims at understanding how representational theories can substantiate the field of Cultural Diplomacy by looking at three models: Cosmopolitan Constructivism, Nation Branding and Soft Power. This study aims at understanding how representational theories can substantiate the field of Cultural Diplomacy by looking at three models: Cosmopolitan Constructivism, Nation Branding and Soft Power. READ MORE

4. 2. Creative voices of the city : Articulating media, space and cultural identities by creative collectives in Southeast Asia

   Author : Zaki Habibi; Medie- och kommunikationsvetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; articulation; creativity; creative city; cultural identity; cultural memory; cultural resistance; media practice; space; visual method; artikulation; kreativitet; kreativ stad; kulturell identitet; kulturellt minne; kulturellt motstånd; medieutövning; visuell metod;

   Abstract : This thesis investigates the lived cultures of the individuals within collectives who are part of creative cities in Southeast Asia. Such individuals and their creative collectives are all too often rendered silent and unnoticed within the official narratives of creative city branding. READ MORE

5. 3. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism

   Author : Magdalena Kania-Lundholm; Vessela Misheva; Simon Lindgren; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; nationalism; patriotism; nation branding; nation re-branding; cyberspace; Poland; post-socialist transformation; cultural national intimacy; Sociologi; Sociology;

   Abstract : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. READ MORE

6. 4. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

7. 5. Imagineering Place : The Branding of Five Chinese Mega-Cities

   Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

   Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE