Search for dissertations about: "customer engagement and service"

Showing result 1 - 5 of 9 swedish dissertations containing the words customer engagement and service.

2. 1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

   Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

   Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE

4. 2. Backers’ crowdfunding journey – An engagement perspective

   Author : Nadia Arshad; Adele Berndt; Tomas Müllern; Robin Teigland; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; engagement; customer journey; crowdfunding; service dominant logic;

   Abstract : Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). READ MORE

5. 3. Logistics Collaboration in Supply Chains : A Survey of Swedish Manufacturing Companies

   Author : Erik Sandberg; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business and economics; logistics; supply chains; chain management; questionnaire; Ekonomi; Business and economics; Ekonomi;

   Abstract : The purpose of this thesis is to describe logistics collaboration in supply chains. During the past two decades, a new trend towards integration and collaboration in supply chains has been recognised among researchers as well as among business practitioners. READ MORE

6. 4. Gameful experiences : The not so painful road to gainful behavior

   Author : Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

   Abstract : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. READ MORE

7. 5. Postponement and Logistics Flexibility in Retailing

   Author : Hamid Jafari; Susanne Hertz; Jens Hultman; Anna Nyberg; Mats Abrahamsson; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This dissertation addresses several general logistics problems in retailing regarding meeting a variety of customer demand and availability, efficiency and effectiveness in carrying inventory, and increased logistics flexibility. It builds upon the well-established supply chain principle of postponement, and argues for the benefits associated with it in tackling certain logistics challenges. READ MORE