Search for dissertations about: "customer knowledge"

Showing result 1 - 5 of 281 swedish dissertations containing the words customer knowledge.

2. 1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

   Author : Fredrik Dahlsten; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

   Abstract : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. READ MORE

4. 2. Creating customer value in commercial experiences

   Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

5. 3. Real Estate Development : A Customer Perspective

   Author : Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

   Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE

6. 4. Knowledge engineering in the virtual enterprise : exploring a maturity-based decision support

   Author : Christian Johansson; Tobias Larsson; Andreas Larsson; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Knowledge Engineering; Knowledge Maturity; Functional Product Development; Decision Making; Funktionella produkter;

   Abstract : In product development, lead-time reduction, cost reduction, and quality improvement are issues that companies want to improve on to increase competitiveness. One recent approach to reach this - particularly in the aerospace industry where the complexity of product offers is steadily increasing - is to manage risk by forming virtual enterprises. READ MORE

7. 5. Community-based customer involvement for improving packaged software development

   Author : Helena Holmström; Göteborgs universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Packaged software development; software improvement; virtual communities; customer involvement; community knowledge; community-based customer involvement;

   Abstract : Noting the widespread use of virtual communities for interacting with customers, this thesis explores the role of virtual communities for involving distributed customers in packaged software development (psd) and the opportunities and challenges that are associated with this. While the idea of involving customers in software development is not new, it is yet to gain momentum in psd. READ MORE