Search for dissertations about: "customer needs"

Showing result 1 - 5 of 196 swedish dissertations containing the words customer needs.

2. 1. Creating customer value in commercial experiences

   Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

4. 2. Exploring customer needs from a digital healthcare service

   Author : Daan Kabel; Mattias Elg; Jason Martin; Lars Witell; Anders Fundin; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; Digital service quality; E-health; mHealth; Voice of the customer; Electronic word-of-mouth; Method comparison;

   Abstract : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. READ MORE

5. 3. The integration of customer needs in e-business systems

   Author : Annika Olsson; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; value process; customer process mapping; customer perspective; Web-based systems; e-business;

   Abstract : The establishment of e-businesses has often been implemented from the inside of companies rather than from the customer perspective and the knowledge about customer needs from traditional businesses have been applied directly into new e-business systems. The overall objective of this study is to identify how to better understand customer needs and how to integrate these needs in order to create customer value when developing and establishing e-business systems for products and services. READ MORE

6. 4. Studies on the competitiveness of wood : - market segmentation and customer need assessments

   Author : Ragnar Jonsson; Roger Cooper; Växjö universitet; []
   Keywords : wood; building material; material substitution; end-consumer; floorcovering; customer needs; FORESTRY; AGRICULTURAL SCIENCES and LANDSCAPE PLANNING; SKOGS- och JORDBRUKSVETENSKAP samt LANDSKAPSPLANERING;

   Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE

7. 5. Customer-focused product development : An outdoor industry perspective

   Author : Petter Stenmark; Mittuniversitetet; []
   Keywords : Product development; innovation; quality; customer focus; outdoor industry;

   Abstract : Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. READ MORE